Team
Lisa Canady is a marketing and media specialist with over twenty years of experience in a variety of media markets. She has a thorough, and often unique, understanding of what it takes to create and implement an effective plan across multiple markets and media platforms. A believer in continuous campaign management, Lisa advocates the benefit of long range planning, while keeping abreast of the endless new opportunities created by a dynamic marketplace. She has a successful history of creating strong, long-term relationships with clients and vendors through commitment, creativity, and objectives that lead to results.
Lisa has developed and executed multi-million dollar strategic marketing plans for clients in a wide range of media markets, from San Francisco, Portland, Seattle and Los Angeles to Central Oregon, Idaho and Montana. She also welcomes the challenge associated with maximizing the media budgets of smaller business and contributing to their success. Through effective negotiations and solid relationships with the media, she has created numerous additional opportunities for clients to leverage their paid media buys, including promotions, event tie-ins, cross-promotions, sponsorships, and cause related events.
Lisa and her family have lived in Bend since 2001 and enjoy the many recreational opportunities the region has to offer, including hiking, kayaking, skiing and biking.
Brian Canady-Partner
With over three decades of hands-on media experience, Brian Canady is known for being a consummate media professional. Mentored early to take in all that every experience has to offer, he has always understood the importance and value of seeking out detailed knowledge in every endeavor – particularly so in the constantly evolving media landscape.
From his early years in radio and television promotion, production, news and creative services, Brian gleaned not only how clients achieved success, but also a thorough understanding of the inner operations of media companies and how to successfully navigate within those realms for the benefit of clients.
Brian’s passion for his work with clients served him well for over two decades of local, regional and national television, radio and digital sales in the San Francisco Bay Area and Central Oregon. This period included rewarding posts as Director of Sales with KSTS, the Spanish language Telemundo affiliate in San Francisco, and Director of Sales positions with two radio groups on Central Oregon where he and his wife moved in 2001.
Understanding that a variety of elements need proper alignment for clients to achieve their goals in today’s complex and fragmented media landscape, Brian joined Eclipse Marketing on a full-time basis to better utilize his unique understanding and skill set for the benefit of clients. Meticulous by nature, Brian has an unusual ability to “switch gears” allowing him to meet diverse client needs ranging from detailed data analysis, skillful negotiations and account management to strategy development, promotional concepts and creative executions.
In his free time, Brian enjoys fly fishing, mountain biking, photography, water sports and adventures with his family.